Redesign of the global look and feel of flavors under new AQF core rebrand. Work included two versions: a global standard and alternative that meets the most rigourous of regiltory compliance. Work was done with a lean two person in-house team: tonality, brand architecture, brand visual identy system document, Retail POS, tactical messagin, flavor depiction, photo direction, packaging design, and alignment with regional leads for final sign off.