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Created the headline graphic, wheat-paste flag, and texture assets by hand. Designed window displays and in-store graphics.
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I thought about what would be the Converse version of a chandelier to put in the middle of a spiral staircase for a new store opening. I designed, helped make, and oversaw the installation in SF.
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Created brand assets, including a 20ft mural (painted with Sharpies) to encourage consumers to generate and share content.
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Responsible for developing the visual identity guidelines, UI/UX,website, and marketing materials. Worked directly with developers to bring the product to market.
Available in the app store • https://felixapp.co/
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Surface Design for apparel and footwear product.
Created flagship garments and wrote copy for Reebok's yoga launch. The copy writing is still being used today for marketing materials.
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Way-finding through an anxious mind. The narrative is displayed through anamorphic projection. The viewer is in a tight staircase, bombarded with distorted text, with only parts of the story visible from specific points.
