Yoga University

Branding & Mural

Created a brand identity system reflecting the values and business priorities of Yoga University. Including: Logo, Color, Fonts, Brand specifications, Branded Apparel, and a distinct hand-painted mural in the studio space

The mural spans 60 ft. It was hand-drawn with oil-based Sharpies. Ganesh is the focal point, surrounded by mandalas and a hand-painted logo.

Inspiration for the mural came from observing students often taking pictures for social media at the studio. The mural encouraged people to take and post even more photos, growing the business without the cost of additional marketing.